https://www.nyff.design/work daily 1.0 2025-04-10 https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533160826014-5D6EZNQ6CP40D28X22JZ/GA_Sabrina_01_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533307806546-JHMVPAK0MW9L4R9XY5W4/2018-08-03+07_47_04.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533172553148-9DJ3K9SIWK7EPYTVTYSB/GA_Sabrina_03_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533156131698-G35EVF605ILCGA0U25NO/Screen+Shot+2018-08-01+at+9.25.07+AM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533139541489-FID7QH8X7SLVBGM7SLXP/AdWords2.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533156251106-31LAMUTZCI7A6ZK6OMWJ/Screen+Shot+2018-08-01+at+9.25.11+AM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533175066302-7RINOT0PAHMLD0KDGUR3/GA_Sabrina_09_cropped_v2.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533161236304-GEQF5N5DJ4CMODFDLIAJ/GA_Sabrina_02_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533163566144-PBI5KK8IZIKVJZH6BVGO/03_02A_CreateProject.png Work She sees that she can set the budget at the project level and later allocate it to specific goals. The contextual sidebar explains how project daily budgets are allocated to optimize performance. A purposeful In-line tip provides an industry comparison that helps her set her monthly budget. Brandy appreciates that Google Ads helps her to set it up successfully. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533172192615-7MAPKOOVGOO3Z8KVX4C7/03_04B_CreateGoal_Attributes_Assets.png Work As she adds attributes such as audience, topics and locations. Brand can see how they might affect her weekly performance. In-line tips guide her towards the most optimized selection. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533164472378-TWOFD7VRUUY5FIEARLFL/03_03B_CreateGoal_Setup.png Work Based on her custom goal she gets a Google Ads channel mix recommendation. She trusts Google Ads recommendation, but welcomes she can customize it later. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533162666535-83C02DYPJYHE9WIXJEB9/01_06_Goal_Level.png Work Brandy can narrow to a specific goal, Women Webstore Visits. At this level, she can easily track progress — it’s already half way to completion. Similar to the client and project pages, she track a variety of key metrics that are relevant to this goal. Google Ads surfaces the most relevant recommendations and insights or access manual optimization. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533359775540-HVAD5VJYZ7XIJN1P8N1T/Screen+Shot+2018-08-01+at+2.37.08+PM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533139953680-VS4VSFED3YB5WBNL67T0/Screen+Shot+2018-08-01+at+8.09.49+AM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533171621608-I1N2JCIYGFWHL6VD8B2S/GA_Sabrina_04_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533162391961-RLKQCQFNBDSHRJ4GH0J7/01_05_Project_Level.png Work She uses the scoping nav to select the Online Memorial Sale Project. The scoping nav acts as a breadcrumb to help her navigate like a pro. At the project level, Brandy can see how all of Payless Shoes’ goals are performing cumulatively. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533163896723-MCG4OJKBROB4O4DAYA46/GA_Sabrina_05_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533166457663-IFBZ8CUP2DW39TBQGHI2/GA_Sabrina_08_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533163017170-6NQOKLFAO7NNHR30P083/02_04_NewClientAdded.png Work She logs into Google Ads, the client shows up at the top. Brandy’s manager has already setup the client’s account. Through this process, the asset library is pre-populated with some images, text assets, and locations. Brandy is ready to get started with her first project. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533173184881-46BRFTY1SORHZMQVXAP7/04_03_Recommendation.png Work Brandy now sees all pending recommendations in one place and examines them one by one. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533175893693-CQKJRPZCNF40H8B919UY/04_02_GoalLevel_Optimization.png Work While scrolling through she sees overview cards to help her to understand the data behind the current performance. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533157232750-NTG4BBKDFNYHDPEV6UHN/Screen+Shot+2018-08-01+at+1.59.42+PM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533359565614-D98O2807JTEUKS41BE4U/Screen+Shot+2018-08-01+at+2.36.25+PM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533174295767-AJ2EQNUZ2VUBXNPTAUL1/05_01_Report_Overview.png Work Brandy clicks Reports and can review the most recent customized and suggested report by Google Ads. Brandy gets to work create a new report. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533172781703-4X8SYJ6IJKOAMZFC4C14/03_06_CreateGoal_Summary.png Work Before clicking launch, she peeks at her ads to make sure they are showing up properly. Brandy is ready to Launch. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533173966692-QNG0INZ2N4VI6IITVX8O/05_04B_Report_CustomGraph.png Work With just a few clicks she is able to create a custom module. She gets support from the learning sidebar to help with the process. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533174172378-OU6V6VE3UB9LM92NVG29/05_02B_Report_Creation.png Work Brandy chooses the Agency Inc template to leverage the metrics that matter most to her team and manager. She also chooses a live report. After a few clicks she is ready to get her report. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533172040274-6JL7Y2YL730A1CMXDWWB/03_04B_CreateGoal_Attributes_Assets.png Work Adding attributes and assets takes time, so she often uses the save as a draft option. Feeling happy with her selection, she decides to move on to the next step. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533174824021-CPN2WMQH56MRGZLLLTG4/GA_Sabrina_06_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533140079029-WYKOZSOGPCXKQMY4B0OX/Screen+Shot+2018-08-01+at+8.06.50+AM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533174077235-DYPMH6PRRRDU1W7KK40C/05_03B_Report_Preview.png Work Based on the goals she selected, Google Ads pre-populates the template but also recommends additional relevant information. Brandy adds a couple modules from her library. She realizes she is missing some information. So she selects the add button. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533164079752-1FWXKOR6Q2L4QTWFSCOL/GA_Sabrina_05_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533173041879-SCXD5OK6YHEH3GBW8YDQ/04_04_GoalUpdated.png Work Back on her goals screen, Brandy see Google Ads is back in learning mode. We will notify her later when there is more data based on her changes. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533161763717-33HV6EO908IJFGZOZG3Y/01_03_AllClients_CollapsedView.png Work Brandy explores how Agency Inc. organizes their client accounts, they are organized by projects and goals. She can navigate between clients, projects, goals, and channels using the new scoping nav. She decides to dive in to look at her client Payless Shoes. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533164686668-93OZQST2FZ4SSY5RIJMW/03_03B_CreateGoal_Setup.png Work She adds the name and allocates 25% of her monthly project budget towards it. She leaves the goal evergreen. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533175562835-0R7Y98952CHDZW6M4IM2/04_01_ProjectAlert.png Work Brandy launches Google Ads and sees that her East Coast goal has several recommendations already. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533172308043-KLNKPF7C81AF3HPFNBD8/03_04A_CreateGoal_Attributes_Assets.png Work She notices that Google Ads linked to the clients asset library. Her boss has already imported the assets. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533175757759-0BW9G7Y9OACL3DI93655/04_02_GoalLevel_Optimization.png Work Inspecting her Goal, she see her goal’s progress. She can review what her spend, her average CPC, her milestones and any recommendations. Brandy decides to review her goal first. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533171895226-IVWSS1PY0K1YYQ5XF34O/03_04B_CreateGoal_Attributes_Assets.png Work Brandy’s current channel mix includes both Search and Display Ads. She loves that Google Ads gives her a dynamic preview of her potential ad combinations. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533172851458-YAVGJYTMC3KU08W8PJ2J/03_07_NewGoal.png Work Google Ads reminds Brandy to be mindful that the first few days things will go up and down but that behind the scenes we are working hard to help her reach her goal. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533166672599-1VRGBIEOVSD9CHKQ11F8/GA_Sabrina_05_cropped.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533172671697-VNWBOHMNGMCYLI889T65/03_06_CreateGoal_Summary.png Work Brandy reviews the project thoroughly and shares it with her manager. She’s glad she can work together, and optimize the settings if necessary later. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533359615056-IK8GQ1WXYXHG3NVXM75M/Screen+Shot+2018-08-01+at+2.36.34+PM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533176013657-AZMBHRJ0E55BFU2E380D/04_02_GoalLevel_Optimization.png Work Brandy sees the recommendations, decides to explore these options. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533173254935-83T2OMEPHX8N6918FZO4/04_03_Recommendation.png Work After reviewing all 4 recommendations she decides to apply them to her goals. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533164782061-AQLYIK9FPA4EKEKDOFDA/03_03A_CreateGoal_Setup.png Work Brandy follows step by step to create her first goal, to target PJ’s East Coast locations. She appreciates Google Ad’s advice on how her goals affect how the budget is spent. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533162499046-GITLOH1UOO69O1P4903J/01_04_AllClients_ExpandedView+%281%29.png Work Upon expanded Brandy is greeted by an overview graph. This gives her an overview of the key metrics that Agency Inc. has set up. She sees that the account is indeed doing very well against the average industry benchmark. From here, she can navigate down to more specific projects and goals. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533163593840-IVI7NWA61KQIF8HL8AYY/03_02B_CreateProject.png Work She sets up the National Website Traffic project and adds a monthly budget of $10,000. She skips setting project duration because she wants it to be evergreen. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533161731090-J3ZVEAT51093ASMX5U0K/01_02_Welcome.png Work After she sets up her own account she is greeted by a welcome message to take a tour and get started. She notes that relevant new features or callouts for actions always when she signs in. She is already a bit familiar with Google Ads, she decides to peruse the structure herself. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533164579197-67V1V5TA44K3YD9YIC42/03_03B_CreateGoal_Setup.png Work After setting up her budget Google Ads provides a few preset options or a choice to customize.Brandy choose to create a custom goal. So she sets up her goal of: I want Maximum Number of people to visit PJ’s Website. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533139747229-IINW61A7KT7OS9Q1C28C/Research.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533173707837-WTYNP2GK57GZB0CS59DX/05_03B_Report_Preview.png Work After adding her custom modules Brandy reviews her reports. Everything looks good, so she decides to share it with her manager. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533145157277-X4UVTKGGKO8OS8VPWSU7/image35.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533143564180-HWHNN2CWXPS1U7IH93GC/jacquard_Choose_superpower_alt_v01.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533146621885-2JZ8A91IX28AJ3EM1AMM/Screen+Shot+2018-08-01+at+9.56.49+AM.png Work IDEO designers create moodboards for Jacquard's app experience. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533143857738-QVN7PH2IA02M2NM5HZ0X/image30.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533145913759-60W8S6O0BGPX0L2WCJ10/image18.png Work Example moodboard https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533091187867-FB1CRMRILXWRQLPMGCDG/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533090718483-F3PZNRCUNMXLOBQW0DK2/Screen+Shot+2016-06-09+at+10.51.30+AM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533145619449-I3B5ST3STTTAB16STOLQ/image21.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533410369115-K383HKOSK81OS3XE6W2I/2018-08-04+12_17_40.gif Work This is Ethan, software engineer by day, testing the gesture recognition firmware. He's imagining he's on his morning bike ride. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533146916414-JZOGF4W55SDZMAJL40NQ/Screen+Shot+2018-08-01+at+11.08.16+AM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533091472909-QSL73VG2I8KZZS6TYUHE/Tag-history-small.jpg Work Snap tag prototypes https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533091322846-DTLR92JQGXGSUQJOLMLV/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533092251970-GJV6KB9X1TQSOWL3OIAD/IMG_5228.jpg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533090964871-USSOV9VUJXQPH0CEUAJY/image-asset.png Work - "My phone is actually one of my biggest distractions while riding." —Early Research Participant https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533407070689-I8HHBPWZO3RXZCYH38HL/2018-08-04+11_22_40.gif Work 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https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533186144726-O43HBMX6GH6LKR3HWCTV/Screen+Shot+2018-08-01+at+8.48.13+PM.png Work There are magazines. You probably have a few in your home. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533411392475-IUPED4PK8YTH2F2DGNDB/2018-08-03+08_44_32.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533183335157-8B2F5T2EWC4EWJZSBO0A/rpg.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533314885444-V6P73D1NLBZ1B400Q2PK/2018-08-03+08_34_27.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533362137725-7C8Y0IDVEBA1336N9VTT/2018-08-03+22_48_16.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533410955606-A5HLA15JKEG9HNGNABAR/Screen+Shot+2018-08-01+at+8.47.45+PM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533361465251-R1T1RTJIUUSA7QX2WO3J/2018-08-03+22_42_28.gif Work A few of our interactive prototype, from simple interactions to some exploration that were a little out there." https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533361079845-D1NUKFYSLO30WAKZ80T4/2018-08-03+22_22_04.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533411792126-H3C2G2H4M050FM736YLY/image1.jpg Work We turned the magazine concept into a system. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533249027078-Z300TN712KAIGE2YK4VV/hero7.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533250061908-ZL5DTCU52V1T4CMG3XLO/0_YoQamp3cxArEK7aZ.jpg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533250036715-5V9LFHOF4LT5MUHWGZX6/0_XZUBPIzwiWslYOaZ.jpg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533249302186-RV2Q1DOYWKQF4W4FWFMV/Screen+shot+2011-11-29+at+4.32.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533249622563-F368BVTYNYJ9JY5NOWCH/rooftop_hero.jpg Work 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https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533250707294-AGQX19IEZHN5ZO6OT5KM/meatpaper.png Work Niche, like Meatpaper https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533248343595-H90RF2KH6LFRK29KL0LK/hero.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533247609040-PE7GF3Y910EUAX4CFL8Q/micro2.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533250491366-3NL994L2JWBUDMBIOEK1/drudge.png Work Opinionated, like Drudge Report https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533249992811-813BH6M375GV0HI6XJRF/0_Xu00EBweffujnHld.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533247408065-N07WH4BHII4DZVOAPISE/feelgood.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533248091649-663OKWO5R85K6U3QVSZR/_march_hero2.png Work 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https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533268558577-5AOV1PB72EM4JKIX0BZ9/2018-08-02+16_12_09.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533269291675-ZG3GGLXBROT6YJ0BPH1K/2018-08-02+17_55_28.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533269388184-VB0RVP8BGH6D5ZI5WM6T/2018-08-02+18_02_01.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533269088119-EAO7C3KJYIHY0RQC8XMM/2018-08-02+17_52_42.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533268685518-GWH7XPIOOMZDWG05MXM3/2018-08-02+17_31_18.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533267645421-DJ8WJP7UTLYLTZBWF7DA/IMG_2694-copy.jpg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533269464444-G112Y3EAAWEPHBUKN9HK/2018-08-02+18_04_32.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1533267583694-42039JXMBN7IF6I4ML6C/Image-uploaded-from-iOS-1-copy-1024x576.jpg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/dc8cfb67-9946-4ea5-86f3-39e1eb325a45/Screenshot+2025-03-26+at+11.19.57%E2%80%AFAM.png Work Mana-san who is a mom of young child said, “I always search for information about amenities in the review section before booking. I want to see whether they have an all-in-one shampoo, or if shampoo and conditioner are separated.” https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/45c86209-7ce6-411e-9d8e-6f512c68b6cc/Screenshot+2025-03-26+at+11.43.33%E2%80%AFAM.png Work - Make it stand out ...shared our prototypes... https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/b3c64f63-1b21-4a1f-a27f-7fec3d5441bd/Screenshot+2025-03-26+at+11.32.32%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/434e117f-4cd9-4a7d-9e99-1d7ecf952aaa/Screenshot+2025-03-26+at+12.23.59%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/a3313a60-ab0e-4521-ab51-614df466bf7c/Screenshot+2025-03-26+at+12.06.39%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/3f05f5fb-5fec-4764-a846-4e604fb9a94b/Screenshot+2025-03-26+at+12.18.55%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/4554cb7b-9793-4178-b12d-dbc1c0032479/Screenshot+2025-03-26+at+11.22.35%E2%80%AFAM.png Work - Make it stand out And Eri and Mio, our Instagram influencers, said, “We always check whether there are some organic restaurants around the hotel. If there is, this adds another vote to stay at this hotel.” https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/3c34e899-4aea-4cf2-80d5-fa91a594b977/Screenshot+2025-03-26+at+12.26.08%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/146313ae-c064-4100-acd7-de30c94b5d34/Tabi-EriMio_07.gif Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/b7dfd150-a6ac-426e-93c4-201930ad5d39/Screenshot+2025-03-26+at+11.30.13%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/3632d48a-3ee3-46df-b20d-a63dfd229dc1/Screenshot+2025-03-26+at+11.43.41%E2%80%AFAM.png Work - Make it stand out ...and gave them Hanko, the stamps a Japanese business person uses to sign documents. Each was assigned a Japanese surname for their hanko, for example Rudi, our creative lead on the left was given Takahashi (“high bridge”) because he lives in New Jersey and crosses the bridge every day to work in the New York office. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/3f74c4c0-c111-4ab2-a668-a5f99789e0c9/Screenshot+2025-03-26+at+11.03.15%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/7478494a-2b70-48b2-bdc5-2983a5f039c6/Screenshot+2025-03-26+at+12.11.42%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/64881f7b-4e42-4efd-bd21-8bfe663cb669/Screenshot+2025-03-26+at+11.43.52%E2%80%AFAM.png Work - Make it stand out They rated 23 prototypes with their hanko across vectors like scalability to other markets, alignment with the long term strategy, and speed to implementation. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/75f1d7eb-6325-48bd-aa7f-3adc83a33303/Screenshot+2025-03-26+at+12.16.56%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1743012655060-O95YCIUSDX6A7M0TFFIU/Screenshot+2025-03-26+at+11.09.37%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1fd88486-6469-488e-9343-f636e757bfab/Screenshot+2025-03-26+at+11.13.51%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/438e4cc9-d656-41b4-9fa9-bd9663b25cb8/Screenshot+2025-03-26+at+10.42.33%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/f5ef0e21-ecff-4554-81e2-0d9f375e541c/Screenshot+2025-03-26+at+10.47.04%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/85c4b3e8-83b4-4782-9372-842c1e097220/tabi_protos.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/fabb694c-f2a6-4262-a3b4-ba5312590bf0/Screenshot+2025-03-26+at+12.04.18%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/e14f9064-2d4f-4c71-b7c5-d317527e1c5a/Screenshot+2025-03-26+at+12.20.48%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/87b17e6e-8a2c-4b86-a72d-e28f95fba04e/Screenshot+2025-03-26+at+12.27.44%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/99c79536-1022-461d-bae6-6dba77abd006/proto_share.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/b759a649-8f5e-4fb4-91fa-317e7078f81e/Screenshot+2025-03-26+at+11.24.37%E2%80%AFAM.png Work - Make it stand out Ryo san said, “When I book a hotel for a business trip, I always check whether a toilet and a bath are in the separated room or not.” (If you’ve ever been to Japan, you know that often the toilet has a dedicated space.) https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/ea860ae1-6830-4933-8a59-0a4656340ce4/Screenshot+2025-03-26+at+11.27.54%E2%80%AFAM.png Work - Make it stand out Customizing Ramen is a good example of this mindset expressing itself. You can customize the small details like thickness of the broth, spiciness, softness of the noodle, and topping to have the ramen as you like. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/c3930e54-e617-434c-bca9-cc753f599296/Screenshot+2025-03-26+at+12.08.57%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/743f416e-5216-4020-83d1-09b102e9788f/Screenshot+2025-03-26+at+12.13.25%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/ba63364f-e7d3-42c7-a179-bf3cff024c9c/Screenshot+2025-03-26+at+11.21.33%E2%80%AFAM.png Work - Make it stand out And Michi-san told us: “I always need to know if the hotel’s WiFi is in-room or not.” This is because many hotels in Japan only have WiFi in public spaces. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1743012653449-EZ05C64D4ZZH2INAQT9Q/Screenshot+2025-03-26+at+11.09.42%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/b1c0aea4-f06c-4fd2-bbb7-d97ba15658c1/Screenshot+2025-03-26+at+11.43.25%E2%80%AFAM.png Work - Make it stand out We flew some of the Travel PMs and Directors out to Japan... https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/e51e9435-6920-4031-92bc-3e2e6c3dace2/Screenshot+2025-04-08+at+1.43.33%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/72b18d0b-3990-4729-b5f5-20f492b4b88b/Screenshot+2025-04-08+at+1.41.07%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/1040da12-1428-4a39-b825-eaf1c71fef70/Screenshot+2025-04-08+at+1.43.19%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/4c6cfcf1-a4f1-4dc7-bf47-f9a6e4700448/EiAyyPD4vlLS3dP7wyuEktCexM8.jpeg Work https://images.squarespace-cdn.com/content/v1/5b61182845776e2d4329cdb6/b8c77f31-91bf-47f8-b094-64b74982a861/slide2.gif Work - 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